Braxton West
Braxton West · Mississippi

I make brands real. The merch, the store, and the tech behind it.

Custom apparel, embroidery, sourcing, Shopify builds, AI tools, live sports apps, and money plans. One person, start to finish, no runaround.

The short version

Most people juggle a designer, a supplier, an embroiderer, a developer, and a bookkeeper. I can be all five, and I'll tell you straight if something isn't worth doing.

The companies

Three brands. One text away.

Each one handles a different kind of work. Whichever you pick, you're dealing with me.

WSProduct

Westmark Supply Co

Custom apparel, factory sourcing, embroidery, and distribution, from first sample to finished product at your door.

  • Apparel
  • Embroidery
  • Sourcing
  • Distribution
Let's talk →
WCBrand & tech

Westmark Creative

Brand identity, Shopify stores, launch campaigns, AI tools, and live apps for sports and golf events.

  • Brand
  • Shopify
  • AI
  • Sports apps
Let's talk →
FHGolf apparel

Fore Horsemen Golf

The golf apparel brand I co-founded. Performance polos and custom apparel for tournaments, clubs, and teams.

  • Polos
  • Tournaments
  • Clubs
  • Teams
Let's talk →
Capabilities

What I can do for you.

Pick one or stack a few. Most projects end up using three or four.

Fore Horsemen Golf
or Westmark Supply Co

Custom apparel

For teams, companies, tournaments, and people starting a line of their own. Golf and tournament work goes through Fore Horsemen.

  • Polos, quarter-zips, tees, and headwear
  • Fabric, fit, and color with physical samples
  • Private label: your tags, trims, and packaging
  • Size runs built on what actually sells
Let's talk →
Westmark Supply Co

Embroidery & decoration

For businesses, schools, clubs, and events that want their mark on good garments.

  • Logo embroidery on polos, hats, and outerwear
  • Digitizing and stitch-outs before production
  • Small staff runs through large event orders
  • Garments chosen to hold up to decoration
Let's talk →
Westmark Supply Co

Sourcing & distribution

For brands that need product made, landed, and shipped without surprises.

  • Factory sourcing, quotes, and production follow-up
  • Purchase orders and true landed cost
  • Inventory, reorders, and fulfillment
  • Wholesale and trade accounts
Let's talk →
Westmark Creative

Brand building

For founders with an idea that needs to look and sell like an established company.

  • Naming, identity direction, and brand standards
  • Collection planning and product line-ups
  • Shopify storefronts and product pages
  • Launch plans across email and social
Let's talk →
Westmark Creative

AI & automation

For businesses running on spreadsheets, copy-and-paste, and memory.

  • Custom internal apps for orders, inventory, and tasks
  • Shopify, QuickBooks, and NetSuite connected
  • AI assistants that answer from your own data
  • Automated month-end and daily reporting
Let's talk →
Westmark Creative

Sports & event apps

For tournaments, leagues, and friend groups that want the real-time experience done right.

  • Live golf scoring and leaderboards
  • Calcutta auctions run live from any phone
  • Pick'em contests with automatic standings
  • Live-data models for sports handicapping
Let's talk →
Braxton West

Financial planning & investment strategy

For owners and individuals who want a clear, written plan for their money.

  • Clean books, cash flow, and pricing on true cost
  • Budgets, savings targets, and debt payoff
  • Long-term investing and retirement fundamentals
  • A plan you understand, with numbers you can check
Let's talk →
Receipts

Stuff I've actually built.

Everything I offer, I did for my own businesses first.

Sports & golf
Sports handicapping

Gridiron Gambler

A sports handicapping system built on live data. It pulls game and team data as it changes and runs it through a model I built to rate every matchup.

See it live ↗
Live golf scoring

Founder's Cup Live Scoring

The live scoring system for the Founder's Cup. Players post scores from the course and the leaderboard updates for everyone in real time.

See it live ↗
Live auctions

Calcutta Live Auctions

Runs a golf Calcutta auction in real time. Teams go up for bid, everyone follows along on their phone, and the pot tracks itself.

See it live ↗
Contests

Sports Pick'em

Pick'em contests for leagues and friend groups, with weekly picks, automatic scoring, and live standings.

See it live ↗
Brands & business
Apparel brand

Fore Horsemen Golf

Co-founded the brand and built it end to end: the polo line, the overseas factory relationship, the Shopify store, and collection launches.

Operations software

The Clubhouse

The brand's operating system: orders, inventory, purchase orders, expenses, sales tax, and a live link between Shopify and QuickBooks.

Industrial distribution

AI Operations Desk

An AI tool for a distribution business, connected to its NetSuite ERP, so the team can look up items, orders, and inventory in plain English.

Home & family
Household finance

Money HQ

Our family's money in one place: weekly and monthly budgets, a step-by-step plan for every extra dollar (emergency fund, Roth IRAs, 529, debt), bank sync, and a weekly check-in that keeps both of us accountable. The demo runs on made-up numbers.

Try the demo ↗
Kids' learning

Charlee's Words

A phone app I built for my kid's weekly spelling, phonics, reading, and math practice. Short daily sessions, her school's word lists, and progress she can see.

Family app

Shoebox

A shared scrapbook for your weekends. Friends and family drop photos into a weekend page, invite people to a party roll, and every year binds into a book.

See it live ↗
Your project

Could be next.

Have an idea for a brand, an app, or a live event tool? Tell me about it.

How it works

Four steps. No surprises.

Same process whether it's 48 embroidered hats or a full brand launch.

1

Talk

A quick call about what you need, when, and your budget. Free.

2

Plan

A written scope with price, quantities, and dates, so you know exactly what you're getting.

3

Approve

Samples, mockups, or a working version for you to sign off before anything is produced.

4

Deliver

Product in hand or the system running, with everything you need to carry it forward.

About
One person who gets how all the pieces connect.

I'm Braxton West. My career is in industrial distribution, working in purchasing, inventory, and ERP systems. Alongside it I run Westmark Supply Co and Westmark Creative, and co-founded Fore Horsemen Golf.

I built nearly every part of those businesses myself: the product, the factory relationships, the storefront, the books, and the software that ties them together. That range is what I bring to your work.

Braxton West
Let's talk

Got an idea? Let's build it.

Tell me what you're working on. I answer every message myself, usually within a day or two.

Areas of interest
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